The mission of United Distributors, Inc. is to be the most successful corporation in the beverage distribution industry.

In order to be considered the most successful, United is committed to achieving:

 FOR OUR SHAREHOLDERS:
Outstanding return on investment, excellent profitability, and consistent long-term growth.

 FOR OUR SUPPLIERS:
A respect for their goals along with a working partnership which is founded on 1.) open communication at all levels of the company and 2.) our ability to provide superior market management and continued marketplace innovation.

 FOR OUR CUSTOMERS:
The highest levels of service, education and salesmanship consistent with all existing laws and regulations.

 FOR OUR ASSOCIATES:
The creation of a supportive, family-feeling work environment which provides the necessary opportunity for personal and professional growth, receipt of equitable compensation and benefits, and, in return, incurs loyalty, pride and diligence.

 FOR OUR COMMUNITY:
Active personal and financial support in order to make the areas in which we do business better places to live.